Every live race event needs it’s own digital broadcasting service, and across the United States, Rev-Range is that service.
Throughout the year, motorsport events are held at racetracks all around the United States, and each event needs it’s own light entertainment and information broadcast. Rev-Range claimed six different locations for 2021-2023, but was previously a live-streaming channel for Twitch so switching to a digital radio format required some serious rebranding.
After discovery, we agreed to creating a new brand identity and strategy for the radio channel. We had a few different concepts for exploration, but the inspiration for the final direction largely came from 90’s R&B radio stations.
The identity we delivered was solid. The station is in the process of preparing for their next season of hosting events and is still actively streaming on Twitch two days a week to build awareness of the new direction.
An automotive collective with a hand in running enthusiast-events around Europe at unique locations.
