rev range

Branding
Rev range radio cover image
Light Description

Every live race event needs it’s own digital broadcasting service, and across the United States, Rev-Range is that service.

Project details
Client
Rev Range Radio
Categories
Brand strategy / logo design / web design
Date Created
07/2020
Timeline
4 weeks
Coffees
20

The problem

Throughout the year, motorsport events are held at racetracks all around the United States, and each event needs it’s own light entertainment and information broadcast. Rev-Range claimed six different locations for 2021-2023, but was previously a live-streaming channel for Twitch so switching to a digital radio format required some serious rebranding.

The Solution

After discovery, we agreed to creating a new brand identity and strategy for the radio channel. We had a few different concepts for exploration, but the inspiration for the final direction largely came from 90’s R&B radio stations.

Outcome

The identity we delivered was solid. The station is in the process of preparing for their next season of hosting events and is still actively streaming on Twitch two days a week to build awareness of the new direction.

logo references

Moodboard

An automotive collective with a hand in running enthusiast-events around Europe at unique locations.

logo sketches
logo sketches
rev range logo concept
rev range logo concept
rev range logo concept
rev range logo concept
Concepts

Services

  • Name Creation
  • Brand Strategy
  • Stock Photo Sourcing
  • Apparel Design
  • Logo Design
  • Brand Asset Creation
  • Website Strategy
  • Vehicle Graphics
rev-range radio stickers
industry colour reference
Colour Research
road rally course
Rev Range radio cover photo
Hoodie mockup
Website mockup in a laptop
Secondary Brand Elements
car on a race track
Cars are the sculptures of our everyday lives.
Chris Bangle
branded car show
Rev Range radio cover photo
Rev Range radio cover photo
car graphics

Related projects